The most important part of a direct mail campaign is not the copy, the artwork, or even the format when you mail.
The single most crucial factor in the success of a direct mail campaign is the mailing list.
An excellent mailing package, which has superior design and scintillating copy, could pull more than twice as much against the response given to a less well conceived mailing.
The best list, however, can succeed in pulling off a response of as much as ten times that of the worst list for identical mailing pieces.
The single most common mistake in a direct mail campaign is, quite simply, just not having spent enough time and effort to begin with when it comes to selecting and then testing the correct lists.
When it comes to successful, direct marketing, the mailing list is not just the method of reaching the market…It is your market.
Hugh Tafel is a leading business coach, helping business owners, executives and professionals double their income in as little as 12 months. If you’d like to do the same, contact Hugh directly by: